Bowers & Wilkins

Project Overview

I assisted in leading the digital redesign of the Bowers & Wilkins website. For the audio pioneers, refining their digital positioning moving forward was key in bringing them up-to-date.

After the initial briefing, discovery and strategy phases of the project, we began moving into mapping out user journeys and site structure.

The experience was designed so the user could digest the beautiful product content without being overwhelmed by technical information. Pages were structured to showcase features and design highlights, appreciating the attention to detail Bowers puts into engineering.

Modular Design

The website was designed with a modular approach to global and product specific content. This allowed for any page to be constructed from the ground up, using a choice of multiple features specifically tailored for the page’s content.

This resulted in a completely versatile framework, from editorial content to rich e-commerce derived product pages.

The visual impact was heavily reliant on high quality, well composed and edited content. The component library was effective at displaying beautiful imagery that served as a viewing gallery, paired with product information and the iconic brand heritage.

Product Campaign Photoshoot

To coincide with the new redesign, a new innovative product called PX was launched and we lead the campaign creative with a double artist photoshoot. The concept was to virtually bring locations to the artist by projecting them onto the wall in the studio, where noise cancellation features would be effective.

Below are some behind the scenes shots that I captured from the photoshoot.

Throughout the project we worked very closely with the team at Bowers to bring their vision to life. We completely redesigned the way consumers experience Bowers & Wilkins, how they digitally interact with the brand. I played a major part in the creative direction, modular approach and deliverable production phase.