Bowers & Wilkins

Project overview

Whilst working at the digital agency SOON_, I jumped straight into the Bowers & Wilkins website redesign. For the audio pioneers, refining their digital positioning moving forward was key in bringing them up-to-date in the tech world.

After the initial briefing, discovery and strategy phases of the project, as a team we began moving into crafting out the experience through UX and UI design.

The overall experience was designed so the consumer could digest the beautiful product content without being overwhelmed. Pages were structured to showcase features and design highlights, appreciating the attention to detail Bowers puts into engineering their audio innovation.

Modular design

The website was designed with a modular approach to content, global and product specific. This allowed for any page to be constructed from the ground up, using a choice of multiple features specifically tailored for the page’s content.

This resulted in a completely versatile framework, from editorial content to rich e-commerce derived product pages.

The visual impact was heavily reliant on high quality, well composed and edited content. The component library was effective at displaying beautiful imagery that served as a viewing gallery, paired with product information and the iconic brand heritage.

Product photoshoot

To coincide with the new redesign, Bowers released new innovative product called PX and they asked us to lead the creative for their campaign with a double artist photoshoot. The concept was to virtually bring various locations to the artist by projecting them onto the wall in the studio, where the noise cancellation features would be effective.

Below are some behind the scenes shots that I captured from the photoshoot.

Throughout the project we worked very closely with the team at Bowers to bring their vision to life. We completely redesigned the way consumers experience Bowers & Wilkins, how they digitally interact with the brand and ultimately creating their landscape moving forward. I played a major part in the creative direction, modular approach and deliverable production.